The Agency Sales System That Works Even If You Hate Selling
Transform inconsistent project work into predictable revenue with the exact process I used to scale to £200K+ monthly and successfully exit my agency.
OFFER ENDS 14TH APRIL AT MIDNIGHT
Tired of feast or famine revenue cycles?
As creative and technical founders, most of us didn't start our agencies to become salespeople. Yet without a systematic approach to sales, we're leaving our success and our team's livelihoods to chance.
The problem? Traditional sales advice feels soul-crushing. Cold calling strangers. Dancing on social media for attention. Manipulative closing techniques that make you feel like you need a shower afterwards.
There's a better way.
I built my agency from inconsistent £10K months to consistent £200K+ months using a sales system designed specifically for creative services, one that feels authentic, builds lasting client relationships, and gets you paid what you're worth (often upfront).
No cold calling required. No dancing on social media. Just practical, proven systems that convert at twice the industry average.
Sound like the business you want to build?
You Don't Need a
Sales Team. You Need
a Sales System.
Most agencies eventually reach a crossroads: continue handling sales yourself (despite discomfort), or hire salespeople who don't truly understand your creative process or value.
Here's why learning to sell is the smarter investment:
- Client relationships begin at first contact - When founders lead sales conversations, expectations are set correctly from day one
- Systems scale, personalities don't - The frameworks I teach can be documented and taught to your team as you grow
- It's significantly more cost-effective - A good salesperson costs £30-40K annually before they generate a single penny
- You maintain control of your business - A good salesperson costs £30K annually before they generate a single penny you do
Introducing
A complete sales system designed specifically for creative and technical founders who want predictable revenue without compromising their integrity.
What will this transform in your business?
This isn't just another course! It's the exact framework I used to scale my agency from struggling startup to £200K+ monthly revenue and a successful exit. Now I'm handing you the complete blueprint.
You'll build a systematic, scalable sales process that:
- Works for creative founders who hate "selling" — No manipulation tactics or personality transplants required
- Delivers control over your cash flow — Scale up when you need more work, or dial back when you're at capacity
- Converts proposals at 50% — Double the industry average with my proven follow-up system
- Gets clients to pay you upfront — End the cash flow anxiety that keeps agency owners up at night
- Captures every opportunity — Never let a qualified lead slip through the cracks again
Plus everything you need to implement this immediately:
- 5 Comprehensive Video Modules — Over 4 hours of direct, actionable training
- Complete Template Library — The exact emails, proposals and scripts that won millions in client work
- Custom Cash Flow Forecast Tool — Set realistic targets based on actual numbers, not wishful thinking
- Client Matrix Framework — Identify upsell opportunities in your existing client base
- Prospect Pipeline System — Track and nurture leads without the overwhelming admin
- Objection Handling Cheatsheet — Bonus module to help you overcome some of the most common objections you'll face as an agency owner
Absolutely no fluff! Just battle-tested systems from someone who's been exactly where you are.
Ready to Stop Starting Each Month at Zero?
What people say
Pete took his studio to over 30k months following our sales advice
“I increased my monthly income by 13k after sending just 1 of Connor's emails"
Connor’s processes gave me the confidence and knowledge to approach a client I wanted to work with but felt too small. To my surprise (but not Connor’s), they said yes. I’ve been working with them ever since!
Haul Agency, Melbourne
Marcus implemented our sales approach within his 7-figure agency
"Can this person really understand me and my business?"
The answer when speaking about Connor is a definite yes! My time working with Connor was practical and effective. He doesn’t beat around the bush, he gives direct advice or insight without holding back, something that is very valuable to a company like ours.
Circulate, Dublin
Richard & Mark from Glaze successfully scaled their agency to new heights
He’s experienced every problem we have encountered many times over and been able to provide us with insightful solutions."
Connor has added a huge amount of value to our business since we started working with him. We were looking for someone with first hand practical experience in scaling an agency so they could guide us as we take these steps and this is exactly what Connor has done.
Glaze Digital, Belfast & Amsterdam
What's in the course?
01
Setting targets
Transform vague goals into strategic plans with realistic revenue targets, actionable cash flow forecasts, and daily sales metrics that drive consistent growth.
02
Prospecting
End the feast-or-famine cycle with the "hunting vs farming" approach that consistently delivers qualified leads without cold calling or manipulation tactics.
03
Sales pitch
Master the client-focused pitch framework that converted at 50%, double the industry average, by focusing on commercial outcomes rather than creative processes.
04
Communication
Build client trust with efficient templates, systematic follow-up sequences, and communication protocols that maintain momentum throughout the sales process.
05
Getting paid
Protect your cash flow with client-friendly payment terms, optimised payment methods, and a robust accounts process that ensures you get paid promptly and in full.
Each lesson includes practical templates, real-world examples, and clear action steps for immediate implementation.
My no fluff guarantee
I've built this course based on real systems that generated millions in agency revenue, not theory. I'm confident these frameworks will work for you when implemented, which is why I offer this straightforward guarantee:
If you complete the first module, implement the cash flow forecast framework, and don't find at least three actionable insights to improve your agency's sales approach, simply email me within 14 days of purchase for a full refund.
This isn't one of those "no questions asked" guarantees that attracts tyre-kickers. I'm looking for committed agency owners who will actually implement these systems. That's why I ask that you complete Module 1 and show me you've given it a genuine effort.
Why am I confident? Because these aren't abstract concepts, they're the exact systems I used to scale my own agency from struggling to make payroll to £200K+ monthly revenue.
Note: To request a refund, simply email connor@moveatpace.com with "Refund Request" in the subject line and include your completed Module 1 worksheet. Refunds are processed within 5 business days.
Here's what's covered in the course
Take a sneak peek inside
Frequently Asked Questions
Absolutely! In fact, solopreneurs will find tremendous value in this course. When I started my agency, I was a one-person operation using these exact systems to win client work consistently.
The course is specifically designed to scale with your business - from solopreneur to multi-person team. Every system can be implemented immediately by just you, without hiring anyone else. The target-setting, prospecting frameworks, and pitch structures work just as effectively for a solo business as they do for larger teams.
Many solopreneurs struggle with feast-or-famine cycles and wearing too many hats. This course helps you establish a consistent sales process that runs efficiently alongside your client work, ensuring you maintain a healthy pipeline without overwhelming yourself.
Some of the most enthusiastic feedback has come from solopreneurs who were finally able to stop starting each month at zero and build predictable revenue that allowed them to be more selective about the work they took on.
Absolutely! While the course is titled "Selling Creative Services," it's designed for anyone who sells expertise-based or time-based services. The core principles, frameworks and systems work effectively across professional service businesses of all kinds.
The course focuses on universal sales challenges that service providers face: setting meaningful targets, effective prospecting, crafting compelling pitches, maintaining productive communication, and getting paid what you're worth.
In fact, many of my clients who've benefited from this system run businesses in consulting, coaching, professional services, IT development, marketing agencies, and other expertise-based fields. The principles of selling high-value services remain consistent regardless of the specific service you provide.
If you sell your time, knowledge or expertise in any capacity, this course will give you a proven framework to do it more effectively and with greater confidence.
The course contains over 4 hours of focused video content spread across 5 modules, plus accompanying worksheets and templates. Most students complete the full training in 1-2 weeks, dedicating a few hours each week.
However, implementation is more important than consumption speed. Many successful students work through one module per week, implementing each system before moving to the next. This approach typically yields the best results, as you'll start seeing improvements in your sales process immediately rather than trying to overhaul everything at once.
The course materials are available with lifetime access, so you can revisit specific sections as your business evolves or when you're ready to implement different aspects of the system.
Not at all. This course was specifically designed for creative and technical founders who don't consider themselves "salespeople." I've deliberately built these systems to work for those with zero sales background.
The frameworks break down complex sales concepts into clear, actionable steps that leverage your existing expertise and authentic communication style. You won't find jargon or manipulative tactics—just practical approaches that feel natural even if you've previously avoided anything sales-related.
Many of my most successful students started with an active aversion to selling. The step-by-step nature of the course helps you implement proven systems without requiring you to transform your personality or adopt uncomfortable sales behaviors.
Great question. For those who have purchased the Selling Creative Services course, I offer a discounted 1-1 coaching meeting where we can discuss specific requirements of your business and provide implementation support. These meetings are great for refining ideas and putting specific requirements together to ensure maximum success.
To book a discounted 1-1 coaching call, click on the link within the course platform and you'll be able to schedule this at your convenience.
Hi, I'm Connor McAuley
I am the founder of the Kaizen group of businesses. Over 14 years, I built this company before successfully exiting in 2020.
“I took my creative agencies and printing company from zero to 200k months and a team of over 40, before the acquisition. I now share this experience with business owners from right across the UK & Ireland.”
My personal philosophy in sales is that we sell the right way. No hard sales tactics, no sleazy manipulation. Just good solid processes that help our clients make an informed decision on your business.
Make no mistake though, my processes will give you the best opportunity to win more business. These are real-world techniques and tools I use to this day and have helped implement in dozens of other agencies across the world.
What's This Really Worth?
Let's be upfront about the value
Sales consultant
£2,000-£5,000 per day to review your agency's sales process
Business coach
£1,500+ per month for ongoing sales guidance
Hiring a salesperson
£30,000-£40,000 annual salary before they generate a penny
Lost revenue
£10,000+ each month from proposals that should have converted? Maybe more!
Your investment today
Regular Price: £398
Launch Offer: £199
(50% OFF with code LAUNCH50)
This is less than you'd invest for one hour with a consultant and you get lifetime access to a complete system that can transform your agency's revenue for years to come.
The Real Return on Investment:
Just one additional client paying £1,000 means the course has paid for itself 10 times over. If you increase your proposal conversion rate by just 10%, how many additional clients would that mean annually? For most agencies, that's thousands in additional revenue.
This isn't an expense, it's an investment in predictable, sustainable revenue growth.
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